Social Media Photo Kiosk Activation
Canada Goose, the Canadian manufacturer of cold weather jackets, hats, gloves, and other apparel, reached out to us to provide a fun, engaging, and social photo activation for the 2014 Sundance Film Festival. Throughout the week, attendees that stopped by were able to try on Canada Goose jackets and snap a photo at the kiosk.
From their, they could share their bundled up moment to their friends and family via Facebook, Twitter, SMS, and Email. In addition, instant prints were provided for a fun takeaway and a photo wall of prints was created on site.
This word of mouth branding provided Canada Goose with hundreds of thousands of social media impressions during and after the event. Allowing fans to try on the jackets and gear also helped to educate potential consumers about their products. Lastly, the brand had a great street team that hit the streets of Park City to further their brand recognition and awareness.