Social Media Photo Activations at the Hibbett Sports Leadership Conference
Hibbett Sports, the sporting goods retailer with over 1000 stores in 31 states, specializes in sports footwear, equipment, and apparel. Each year their leadership conference brings together industry leaders and partners. For their 2015 participation, McDavid, who designs and markets sports medicine, protection, and performance apparel, wanted to lively up their booth space.
To help generate traffic, social media impressions, and smiles from attendees, our team worked closely with McDavid USA and provided our fully wrapped SocialBuzz photo kiosk and banner. Throughout the event, photos were printed and shared socially, providing brand messaging and awareness to the #NowBe and #FirstOnLastOff hashtags.
Instant prints were given to the attendees and tens of thousands of social impressions were gained for the brand. Lastly, custom on screen branding helped create a seamless integration for McDavid.