Hashtag Print Kiosk Revs up Guests at the 2016 HRE Wheels Open House
HRE Wheels, with it’s U.S. headquarters in Vista, CA, held its annual open house in early June. Considered one of the world’s leaders in custom forged wheels, HRE is seen on some of the top performance and luxury sport vehicles.
The gathering brings together some of the finest cars, industry sponsors, and tons of enthusiastic fans. To help bring some fun and social integration, our team worked with the Michelin booth and provided our InstaBuzz hashtag print kiosk. In addition, a custom Michelin hashtag photo frame prop and other signage was provided on site.
As the fans flocked the event to check out the cars and activities, guests posted photos to Instagram and Twitter using the event hashtag. They could then visit the Michelin booth to pick up their branded photos.
Some guests were even lucky enough to get their photos taken with the Michelin man himself, who even posed with the sign frame and some cars.
Over the course of the day, over 500,000 impressions were reached on social media and the numbers continued to grow post event. We hope everyone enjoyed the show and the opportunity to print their own photos on site!