Fontainebleau, the home of iHeartRadio’s Ultimate Pool Party, was an ideal venue for live music, relaxing at the pool, and sharing those memories with friends and family. So, we were contacted to help provide an effective way for the private guests to share their photos socially while providing Visit Florida and iHeartRadio branding opportunities by connecting the fans with their brands.
Over the weekend, as big acts like Pitbull and Kesha peformed, our SocialBuzz and InstaBuzz stations were performing on their own. Fans were able to share photos that were taken in front of a branded step and repeat banner to Facebook, Twitter, email, and SMS/Text. In addition, on site prints provided a 4″ x 6″ takeaway. Close by, our InstaBuzz Instagram print station was monitoring, displaying, and printing #iHeartRadio hashtagged photos for guests to enjoy.