Social Photo Activations Engage Attendees at Jingle Ball New York and Atlanta
As the buzz intensified in New York regarding the Jingle Ball concert and performers, Coca-Cola was working hard on their All Access Lounge at the Hammerstein Ballroom. The lounge opened to tons of fans for an afternoon of interactive games, musical performances, meet and greets, and social photo opportunities.
To help Coca-Cola interact and engage with on site attendees, our team provided a SocialBuzz photo kiosk to snap, print, and share photos from the green screen snow globe. In addition, our InstaBuzz hashtag kiosk monitored, displayed, and printed Instagram and Twitter tagged photos. Lastly, our social media display was on screen to encourage further participation on social by running a live stream of tagged photos.
Throughout the New York and Atlanta events, tons of fans lined up for to take, view, and print their Coca-Cola branded photos. The #CocaColaHoliday, #JingleBall, and #JingleBallATL hashtag impressions soared as fans shared their special experiences to their friends and families.
Coca-Cola Holiday’s official Twitter account also encouraged fans to tweet their Snow Globe photos by incentivizing them with a surprise gift:
Overall, the All Access Lounges in New York and Atlanta provided fans an exciting experience prior to the main event. Coca-Cola provided tons of opportunities to connect deeper with those on site and made for a memorable day.