Project Description

To help provide extreme sport fans a fun and memorable engagement, Red Bull offered a photo activation opportunity at their hub.  This included a motorcycle prop as well as an actual X Games gold medal.

 

SocialBuzz Event Stats for Red Bull at X Games LA

Screen Shot 2014-01-09 at 12.14.13 PM

 

WHY WAS THIS EVENT A SUCCESS?

Becore agency wanted to provide attendees at the RedBull hub a fun, interactive,and experiential visit.  By using a SocialBuzz kiosk with a custom motorcycle prop, InstaBuzz kiosk, Instagram slideshow, and other fun elements, attendees created buzz for the brand both on site and online through social media (Facebook, Twitter, and Instagram).  By using all of the following, lines and crowds were present all weekend, causing a swarm effect.

  • Custom motorcycle prop
  • Actual X Games gold medal prop
  • Social sharing of photos
  • Printed photo takeaways
  • Custom branded Red Bull backdrop
  • Free Red Bull energy drinks
  • Athlete signings
  • Multiple activations
  • SocialBuzz Kiosk
  • InstaBuzz Kiosk
  • Live Photo Slideshow
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