Social Photo Activations Amplify Bodybuilding.com’s Booth at the LA Fit Expo
The 2015 LA Fit Expo brought out the best in the fitness industry at the LA Convention Center. With over 600 exhibit booths and tons of fitness fanatics, there was a ton of traffic and energy over the weekend. The title sponsor, BodyBuilding.com, had a large booth space and wanted to drive more traffic, increase the buzz, and connect with their fans socially on site.
To assist, we provided our social media photo sharing kiosk to snap, print, and share the photos. A step and repeat backdrop was used, along with some of BodyBuilding’s athletes who posed with fans throughout the weekend. Muscles and smiles were seen in the hundreds of photos taken, and the fan response was great.
InstaBuzz Instagram & Twitter Hashtag Print Station
Throughout the weekend, on site attendees had the ability to #hashtag photos on Instagram and Twitter. Our InstaBuzz kiosk pulled in, displayed, and printed the photos instantly for an experiential and social takeaway.
Based on our analytics, there were over 7 million potential photo impressions on Instagram alone for the week, due to some influential contributors that were posting to the hashtag.
We are looking forward to other fitness industry events with BodyBuilding.com. If you have any photo activation ideas or needs, contact us today so we can discuss your goals and objectives.