Winning Print Photo Activation Drives Engagement at Wango Tango
KISS-FM’s Wango Tango came to Los Angeles to the delight of thousands of fans and music lovers. As the StubHub center crowd convened prior to the concert, vendors and brands created engaging and fun into activities.
As part of Chevrolet’s presence, our team brought our winning photo booth feature on site to snap, print, share, and randomly choose winners on site. Guests were able to check out Chevy Cruze vehicles, sit inside, and snap a photo. They could then share the photo to Facebook, Twitter, Email, and Text which expanded the brand’s impressions quickly.
The photos were branded with the Chevy logo, #CruzetoWangoTango and #WangoTango hashtags, and the event logo. Besides the pre-concert event and activations, fans got to see Demi Lovato, Ariana Grande, Gwen Stefani and others perform.
We have had a great time over the years at the Wango Tango event and hope to see everyone back again in 2017!