Hashtag Printer & Social Media Wall Increase Engagement at the 2017 Pebble Beach Food & Wine Festival
The 10th annual Pebble Beach Food & Wine Festival, presented by Food & Wine, took over the Pebble Beach area from April 20th – 23rd. Known as a premier lifestyle event, over 250 wineries and 100 celebrity chefs helped create a great experience for those in attendance.
As one of the title sponsors for the event, Lexus wanted to enhance the experience and provide a social media tie in to further their on site brand messaging. Besides the wine tasting, cooking demos, and amazing views, our team provided a hashtag print station and social media display for the Lexus team.
Throughout the event, attendees were encouraged to post their experiences using the #LexusCulinary hashtag. From there, posts showed up on the social media display screen as well as on our InstaBuzz hashtag print kiosk.
Once on the kiosk screen, guests found their photos and were able to instantly print their Lexus branded takeaway. In addition, our text to print feature was enabled to allow guests to text a photo to the print station as well!
Custom branding was added to the hashtag print kiosk exterior, branding was included on the physical print outs and on the social media display screen.
Social Media Display Wall
Our cascading theme was a great fit to show off a visual of the posts on site. Besides moving up, the display randomly highlights posts as well at set intervals.
Our social media display analytics showed a huge spike in social activity and impressions, with over 7 million throughout the weekend!
Hashtag Print Station Takeaway
We were thrilled to be a part of such a great event and hope to return to the 2018 Pebble Beach Food & Wine Festival…