InstaBuzz Photo Station #HouseOfVans

The Mohawk in Austin has hosted some cool acts since opening in 2006.  SXSW 2013 proves to be no different with headliners like Cold War Kids and Ghostface Killah.  The other headlining act, at least in our eyes, is the InstaBuzz kiosk and print station.  From Thursday to Sunday, attendees are able to view and print their Instagram tagged apps at the station.

Event Details & Goals

The team at Vans wanted to incorporate their hashtag #HouseOfVans at this years SXSW event and called upon us to assist.   They needed a simple way to bring Instagram into the event while allowing their fans a fun way to interact with the brand.  Instant on site prints were important to take advantage of both digital photo activations and physical photo takeaways that event attendees know and love.

Solution & Services

Our InstaBuzz unit was the perfect fit for the busy 4 day weekend.  Our full kiosk instantly monitored the hashtag and pulled the photos into a real time photo gallery.  Our printer produced 7 second prints maximizing the # of interactions between attendees and Vans.  Attendees were excited when they realized their Instagram tagged photos were available for instant viewing and printing and walked away with a unique and memorable experience…