Beats by Dre Branded Instagram Print Station at the Illmore SXSW

As part of their annual SXSW residency, Beats By Dre took over the Illmore in Austin to feature current and future hip hop stars.

Throughout the weekend, DJ’s, such as Funkmaster Flex, and artists like J. Cole, took the stage to a vibrant crowd. Known as one of SXSW’s go to music events, the party didn’t disappoint in 2015.

To help amplify Beat’s #BeatsXIllmore hashtag on social media, our team provided our fully branded InstaBuzz Instagram print kiosk to display and provide on site printed takeaways for those in attendance.

Guests could tag photos and video on Instagram and Twitter, which would then display on our 23″ touchscreen kiosk monitor.  From there, a simple click instantly printed a Beats branded print out to remember the night.

#BeatsXIllmore Hashtag Analytics

Throughout the weekend, the hashtag impressions on Instagram and Twitter soared, peaking at over 9 million on Saturday and Sunday alone.

Check out a video by Beats by Dre showing some first night highlights: