When it comes to marketing there are many terms that are used by public relations firms, social media marketers, consultants, and other professionals in the field. We have gathered some of the more common terms that are used. We did not go into defining each of these but feel free to search any of the terms if you need a detailed explanation about what they are…
- AIDA (marketing)
- Arrow information paradox
- Article marketing
- Article video marketing
- Attack marketing
- Bargain bin
- Business-to-business
- Business-to-consumer
- Business-to-government
- Cause marketing
- Channel Value Proposition
- Consumption audience
- Copy testing
- Cost per conversion
- Customer lifetime value
- Customer relationship management
- Decision making unit
- Disintermediation
- Double jeopardy (marketing)
- Double loop marketing
- Emotional Branding
- Engagement (marketing)
- Facelift (product)
- Fallacy of quoting out of context
- Fine print
- Flighting (advertising)
- Heavy-up
- Inbound marketing
- Inseparability
- Intangibility
- Integrated marketing communications
- Internet Marketing Conference
- Investomer
- Low-end market
- Marketing Analytics
- Marketing communications
- Marketing exposure
- Marketing information system
- Marketing mix for product software
- Marketing speak
- Megamarketing
- Name program
- Nano-campaigning
- Nascent market
- Next best action marketing
- Nielsen ratings
- Out-of-box experience
- Perishability
- Permission marketing
- Price Analysis
- Product lifecycle
- Product lifecycle management
- Promoter (entertainment)
- Q Score
- Relational goods
- Representative office
- Response rate ratio
- Return on investment
- Rural marketing
- Share of Wallet
- Soft launch
- Square inch analysis
- Sweeps period
- Top of mind awareness
- Visual merchandising
- Warm market
- White label