Human Snow Globe Photo Activation Creates Buzz at the 2015 Sundance Film Festival

#AskAnyoneWhoKnows… Canada Goose’s hashtag campaign was brought to life in Park City, Utah for this years festival. To create an engaging, fun, and memorable experience for their fans, the team provided a human sized snow globe on site.  To amplify the photos socially, we were called upon to bring out our SocialBuzz photo kiosk to allow for instant prints and sharing to Facebook, Twitter, email, and text.

photo activation props

Over a few days, tons of fans got the opportunity to enter the snow globe, put on some Canada Goose attire, pose with props, and snap a memorable photo.  They were then able to share those photos so their friends and family would actually believe them when they said they were just inside of a snow globe…

photo activation prop sundance

The social media impressions provided Canada Goose unique branding and brand messaging to various platforms.  In addition, those on site got a first hand experience of Canada Goose jackets and they warmth they provide.

photo activation prop

To further the engagement, Canada Goose added a gallery of the photos to a tab on their official Facebook page!

We were happy to be part of such a fun and unique experiential activation! Looking to amplify your next event?  Give us a call 800.714.2899 or fill out our contact form to discuss!