CASE STUDY: Michelin Activation at HRE Wheels Open House
Custom Branded Hashtag Print Kiosk and Print Graphics
For the HRE Wheels Open House, a gathering that brings together some of the finest cars, industry sponsors, and tons of enthusiastic fans, Michelin wanted to amplify their booth space. To help bring increased engagement and social integration, our team provided our InstaBuzz hashtag print kiosk, a custom Michelin hashtag photo frame prop, and other custom print signage on site.
Throughout the day, attendees were encouraged to join the social conversation using the designated #hashtag that was seen on the signage on site (A-Frames, prop signs, gatorboard…). Our hashtag print kiosk pulled in, displayed, and printed those hashtagged posts from Instagram and Twitter along with visual photos. The Michelin branding was included on the print out for guests.
Why Was This Event a Success?
Our InstaBuzz hashtag print kiosk provided a simple and effective social engagement that was easily implemented at the booth space. On site attendees (car enthusiasts) were a great demographic for incorporating Instagram and Twitter hashtags. The custom print signage was a great addition to bring awareness to the hashtag, on site prints, and the desired social media accounts.
- Increased social media engagement
- Increased social media fans and followers
- Improved overall brand messaging and awareness
- Created a unique engagement and experieince for fans
- Easy to use and implement with their booth space
- Custom signage increased participation