Social Photo Kiosk Helps Amplify PGA’s #MustSeeMoments at the Career Builder Challenge
The 2017 Career Builder Challenge brought thousands of golf fans out to PGA West in La Quinta, CA. Throughout the weekend, fans flocked to watch their favorite golfers tee off while enjoying the activities on site.
As part of the PGA’s #MustSeeMoments Sweepstakes, our team provided a engaging, interactive, and socially amplified photo activation to tie in the sweepstakes on site.
Our SocialBuzz photo booth was setup to snap branded photos and allow attendees to share their experience to Facebook, Twitter, Text, and Email. In addition, a branded message appeared with the photo when received, with a call to action to enter and share the sweepstakes itself.
Retractable and A Frame signage helped with branding, and a few iPads were on site to allow for an easy way to enter the sweepstakes.
A Bob Hope cutout prop and small giveaways were also part of the booth space to encourage participation…
Lastly, due to rainy conditions on Sunday, our green screen setup was used that allowed guests to choose from different backgrounds and virtually appear in those for the photos.
Overall hundreds of participants stopped by and had a great time interacting with the photo booth. We are excited to be a part of many other PGA events throughout the year!