Wondering what the top social networking websites online are?  According to a recent study in June 2012, here are the rankings:

The two dominant players in the social networking arena are still Facebook and YouTube.  Facebook currently holds about 63% of the market share!  YouTube comes in next around 20%.  Surprisingly, Twitter sits around only 2%.  Recently, Pinterest and Google Plus have been making serious moves upwards to try to capture some of that market share.  As you can see though, they have quite a way to go…

So, what does this mean to your business? Obviously, having a strong Facebook and YouTube presence is critical to reaping the rewards of a good social media strategy. Just having a Facebook business page and a YouTube account with some videos on it is not enough. There are many unique and effective ways to utilize these and other sites to achieve your marketing goals.