#SNIupfront ~ Touring With Scripps Network Interactive
HGTV, DIY Network, Food Network, Travel Channel… For years, these and other brands have become staples in many households. The company behind them, Scripps Network Interactive, is a leading provider of lifestyle brands. Each year, major media companies like Scripps are looking to attract advertising dollars. These efforts are known as upfronts, because they take place before the coming television season. So, what does that have to do with us?
Event Details & Goals
For the 2013 upfronts, Scripps Network Interactive called upon us to provide a unique service on their nationwide tour. The main goals were to implement Instagram galleries and on site prints at each of their tour stops. They also needed durable equipment that was easy to setup, pack, ship, and use throughout.
Solution & Services
Based on the tours needs, we provided our InstaBuzz, Tour Edition model. The software was setup with their new hashtag, #SNIupfront, and shipped out in our durable, corrugated shipping boxes. At each stop, the unit is patiently monitoring the hashtag and instantly displaying new photos on the 23″ touchscreen monitor. Attendees are able to view those Instagram or Twitter tagged photos and print a 4″ x 6″ branded takeaway.