Social Photo Booth Brings “Cool” Factor to the American Academy of Dermatology Meeting

The American Academy of Dermatology (AAD) holds an annual meeting for dermatology professionals. This includes educational sessions to teach about the latest industry trends and news, social events, and a large exhibit hall for equipment companies.

AAD 2017 took over the Orange County Convention Center in Orlando in early March and brought tons of industry buzz with it. To help one of the exhibitors, ZELTIQ, increase brand awareness and provide a fun, interactive photo opportunity, our team provided a social media photo kiosk to tie in directly with their exhibit space.

ZELTIQ is a medical technology company that develops and commercializes cooling technology products, including it’s popular CoolSculpting system. The team wanted to tie in an ice sculpture and photos on site so our SocialBuzz kiosk was the perfect fit.

Throughout the event, attendees were able to pose with the ice sculpture and share their experience on Twitter, Facebook, Text, Email, and other social channels. The branded photos included the #CoolSculptingPro hashtag to drive further social conversation.

In addition, ZELTIQ created a few prize giveaways to attract more visitors and buzz around their booth.