Animated GIF Booth and Windshield Mounted Selfie Tablets Engage Chevy Fans at Wango Tango
Wango Tango, iHeartRadio by KIIS FM’s concert series, took over the new Banc of California Stadium Los Angeles. Ariana Grande, Shawn Mendes, Meghan Trainor, Backstreet Boys, 5 Seconds of Summer, Miguel, and others performed to the thousands of fans in attendance.
To help engage the passionate fans on site, Chevy was looking to get attendees inside one of their three cars to view the interior, check out the features, and envision themselves with a Chevy. With that, our team provided an Animated GIF Booth at one of the cars to snap photos of guests at and in the car.
In addition, we provided two Selfie Tablets that were windshield mounted inside the other cars. As fans sat down inside the Chevys, they had the opportunity to snap and share their Chevrolet branded photo to Facebook, Twitter, Text, and Email.
Photos were branded with the Chevrolet logo, KIIS FM and Wango Tango logos, and the hashtags #Chevrolet and #WangoTango. A “Making Trax” and Chevy branded backdrop was also added to provide a backdrop for the cars on site.
Throughout the day, hundreds of people got to learn more about the Chevrolet brand and left with a memorable experience. Branded photos provided Chevy with increased social media impressions, brand recognition, and something that left fans smiling.