Social Photo Activations Help Raise Awareness at the National Rx Drug Abuse & Heroin Summit
“The National Rx Drug Abuse & Heroin Summit is the largest national collaboration of professionals from local, state and federal agencies, business, academia, clinicians, treatment providers, counselors, educators, state and national leaders, and advocates impacted by Rx drug abuse and heroin use.”
Taking place in Atlanta, GA, the summit brings together advocates, industry and congressional leaders, and even the president of the United States. To help with the social campaign, our team worked closely with ORAU to provide a social photo activation and social media display feed to engage with attendees.
Part of the social campaign included the hashtags #rxsummit, #Rxproblem, and #sixwordscanmakeadifference. To further the 6 words, a white board was provided for guests to include a 6 word sign to use in the photos. The social photo kiosks snapped and printed the branded photo and guests could share instantly to Facebook, Twitter, Email, and Text. Photos were also added to the I Shared photo wall and the social media feed displayed the social content.
Over the the four days, a record breaking attendance brought great exposure to the event, hashtags, and cause. Over 4000 social media posts and over 40 million social impressions in just a few days. RxSummit was also trending in the top 5 of Twitter!
We like to think that we helped make a difference and helped raise awareness through our social activations, hope to be back in 2017!