Social Photo Booth Helps Spread the Why We Rise Message at the Taylor Swift Concert
The Why We Rise LA movement was started to raise awareness and bring access to mental health for all citizens. The campaign could be seen throughout late May at events all over the Los Angeles area, including the Taylor Swift concert at the Rose Bowl.
In order to help spread the message and raise awareness, we were called upon to provide a social photo booth to snap, print, and allow branded photos to be shared instantly to Twitter, Facebook, Email, and Text.
Appended messaging was added to the photo shares and the #WhyWeRise hashtag and website were added to the digital photo frame and print outs. In addition, we provided a step and repeat banner and the hashtag was also featured above the banner in large white letters.
As Taylor Swift fans showed up for the pre-concert festivities, they were able to learn more about the movement, the problem and solutions, and how they can help out. Hundreds of fans snapped and shared photos providing tens of thousands of digital social impressions for Why We Rise and 102.7 KIIS FM!
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