Social Photo Activations Engage Fans on the Ford Fiesta College Football Tour

Ford, Football, and Fonteco…  As part of their 2013 campaign for the Ford Fiesta, Ford decided to go on tour to various college football games.  Part of the goal was to connect with attendees and to create brand awareness.

In order to help out, we were asked to provide two road kiosks that could tie in social media to the activations.  Our SocialBuzz social media photo kiosk and our InstaBuzz Instagram photo station fit the bill, connecting fans via Facebook, Twitter, and Instagram.

Throughout September and October, our stations are making their way to some amazing football games, including a game featuring the current #1 football team in the nation, Alabama.

Tour Stop #1, 9/14: Notre Dame at Purdue (Ross-Ade Stadium in West Lafayette, Indiana)

Social Media Photo Activation

Tour Stop #2, 9/28: Wisconsin at Ohio State (Ohio Stadium, Columbus, Ohio)

Photo Kiosk at Ohio St

ford photo booth


Tour Stop #3, 10/5: Penn State at Indiana (Memorial Stadium, Bloomington, Indiana)

Tour Stop #4, 10/10: Rutgers at Louisville (Papa John’s Cardinal Stadium, Louisville, Kentucky)

Tour Stop #5, 10/11: Temple at Cincinnati (Nippert Stadium, Cincinnati, Ohio)

Tour Stop #6, 10/12: Alabama at Kentucky (Commonwealth Stadium, Lexington, Kentucky)