#MonsterEnergySX
Each year, the final stop of the Monster Energy Supercross Series comes to Las Vegas and is guaranteed to bring out race fans from all over the world. In order to provide these fans with a fun way to engage with the brand, Monster Energy called upon the Buzz experts to supply a few photo stations and services on site at Sam Boyd Stadium. There were a few main objectives for the event:
- Allow fans to take and share photos to Facebook, Twitter, Email, and SMS
- Allow fans to to take and print Instagram and Twitter photos tagged #MonsterEnergySX
- Capture email and other data while entering fans into a Monster sweepstakes
With these in mind, we provided our InstaBuzz and SocialBuzz kiosks along with our portable tablets. Throughout the day, the Monster Energy models and fans themselves utilized each photo activation and had a great time sharing their memories. Although we like to think our stations were the main attraction of the day, the race itself and the Monster Energy girls got a bit more of the attention (no hard feelings, we understand)…
